ETRA: Exclusive Private Retreat in Florence, Italy

Located in the heart of Florence, ETRA is a beautiful castle hotel that comfortably accommodates up to 25 people in total, making it a popular choice for exclusive hire and weddings. From 2025, the estate will also offer a 2 bedroom villa with a private pool, garden and terrace, bringing total occupancy on the property up to 30 guests.

Accommodations consist of ten exclusive suites that feature a fusion of antique furnishings and contemporary artwork. Ancient Italian ceramics stand alongside Indonesian antiques, and state-of-the-art lighting from German industrial designer Ingo Maurer illuminates ornately carved timber and rugged stone.

ETRA is a fresh and innovative concept of ultra luxury hospitality built around the idea of selective travelers pursuing a tireless quest for exclusivity.

When meeting ETRA travelers enjoy:

• Uncharted 5 sense experiences built with the finest standards and maximum privacy
• Superlative and private location with impressive lookouts over iconic beauties of the area
• Perfect and harmonic reinterpretation of contemporary luxury in a welcoming atmosphere and with a special sense of equilibrium between every element of its environments
• Exclusive access to its preferred network of professionals that offer memorable moments that money cannot usually buy